https://sonaloop.com/blog 2026-06-10T00:00:00Z Essays, product notes and release updates from Sonaloop. https://sonaloop.com/blog/the-pollyanna-problem 2026-06-10T00:00:00Z

Most AI respondents are trained to be agreeable. Useful synthetic research starts when the room is allowed to object.

https://sonaloop.com/changelog/2026-06-10-blog-editorial-hub 2026-06-10T00:00:00Z

The blog now has a proper editorial surface with featured writing, category filters, search, changelog highlights and rich article pages.

https://sonaloop.com/changelog/2026-06-08-report-grade-pptx-export 2026-06-08T00:00:00Z

Export a council session straight to a polished .pptx with native charts, embedded figures and the Sonaloop design system applied throughout.

https://sonaloop.com/changelog/2026-06-05-taxonomy-site-alignment 2026-06-05T00:00:00Z

The website now presents buyer-facing Jobs separately from the Frameworks and Formats that make each run trustworthy.

https://sonaloop.com/blog/jobs-before-formats 2026-06-06T00:00:00Z

A focus group, a red-team and a prototype test are not the strategy. They are moves inside a job the buyer actually has.

https://sonaloop.com/blog/validity-without-pretending 2026-06-03T00:00:00Z

Synthetic research should not claim to replace real users. It should make assumptions, risks and next tests visible earlier.

https://sonaloop.com/blog/why-local-first 2026-05-30T00:00:00Z

No new AI workspace to provision, no Sonaloop token meter, and no respondent PII by default.

https://sonaloop.com/changelog/2026-05-29-site-polish-fixes 2026-05-29T00:00:00Z

A compact cleanup release: sharper resource links, safer redirects, better archive coverage and small route fixes around the new content model.

https://sonaloop.com/blog/red-team-is-not-negativity 2026-05-23T00:00:00Z

A red-team pass is not the pessimistic person in the room. It is a structured search for the conditions under which the idea fails.

https://sonaloop.com/blog/pricing-research-is-pressure 2026-05-16T00:00:00Z

Asking what someone likes to pay is weak. Pricing research gets useful when it exposes budget, trust, urgency and perceived risk.

https://sonaloop.com/blog/personas-need-memory 2026-05-09T00:00:00Z

A persona without memory is a writing style. Memory gives the panel friction, contradiction and a reason to answer differently next time.

https://sonaloop.com/blog/after-the-council-disagrees 2026-05-02T00:00:00Z

A skeptical report is only useful if it changes the next move. Turn objections into product, messaging and research work.