01The core diverge move — every job opens with one
One move inside a run.
A moderated room that argues — on demand.
- React to a concept, flow or message in hours, not weeks
- Hear objections and disagreement, not a satisfaction score
- Explore a segment you can’t recruit quickly
- Get a defensible readout with quotes, not vibes
02On the record
It disagrees with you — with quotes.
“I wouldn’t switch for this — the migration alone eats the time it saves me in a quarter.”
“The pricing page made me think it’s for enterprises. I closed the tab before the demo.”
“I like it, but I’d need the audit trail before I put my name on the finding.”
What you get
A room that argues — captured.
A moderated council with its verdict, the evidence quotes behind it, and where the room agreed or split.
Every takeaway traces to a quote
03Inside a run
The jobs that reach for it.
Positioning
Does the message land — or bounce?
Pricing / Price-Sensitivity
Willingness-to-pay without leading the witness.
Demand / Jobs-to-be-Done
Why people switch — the forces of progress.
Ideation (How-Might-We)
From a How-Might-We to concepts worth building.
Continuous Discovery
A standing panel that remembers across weeks.
Churn Reasons
Why they leave — and which reasons you can fix.
04Get it
Three ways to run it.
05Questions
Is this a replacement for real users?
No — it’s a fast scenario, empathy and critique tool. Treat outputs as synthetic and validate the high-stakes ones against real evidence.
How fast is a session?
Minutes. You run it on your own AI agent; there’s no recruiting or scheduling.