01Best for
When you want to anchor on the customer’s job, find the highest-value problem, then validate a minimal solution.
Shape
Problem-explore → pick → solution-explore → validate.
Best for
Demand-led MVP work anchored on the customer’s job.
Focus
Picks the single highest-value, most-underserved problem first.
Engine
Loops Validate back to Solution-explore until the value prop holds.
Diverge → converge
01
Problem Explore
Explore the jobs-to-be-done and the problems blocking them, broadly across customers.
02
Problem Pick
Pick the single highest-value, most-underserved problem or job to solve first.
03
Solution Explore
Explore solution/MVP candidates and build a minimal prototype.
04
Validate
Personas use the MVP; validate the value proposition and converge to a buildable spec.
02Run it for