Resources · Personas

The panel you can convene.

Synthetic customers with persistent memory, lived workdays and a point of view — ready to debate your idea. These 25 are from the live catalog of 311, each with an evolving memory of their own days.

01The library

People who don’t work for you.

The first 25 of the catalog — an everyday-eating panel from night-shift nurses to long-haul drivers. Every persona lives new days on a schedule, so what they remember (and what they’ll object to) keeps moving.

Victor Ivanov

Victor Ivanov

Refrigeration engineer, on-call · 30

Emergency callouts to Mannheim supermarkets with heavy tooling; no plannable end to the day, breaks follow the compressors.

on-callphysical-workunplannable
Erik Janssen

Erik Janssen

Dual-track business student · 22

Competitive rower needing ~4,000 kcal a day; eating is a logistics problem between training blocks.

athletehigh-volumetight-schedule
Dragan Ilic

Dragan Ilic

Truck washer · 48

Truck-stop washing bays on the Lower Rhine — wet clothes, shift noise, a cash budget, and a son back in Serbia.

shift-worktight-budgetremote-family
Iris Baum

Iris Baum

Florist, own shop · 60

Runs her own Lübeck flower shop through seasonal peaks with cold hands, rent pressure, and a household of one since being widowed.

self-employedseasonal-peakssolo-household
Sandra Kruse

Sandra Kruse

Freelance midwife · 39

On-call life: meals drop the moment the phone rings — survives on muesli bars from the glovebox.

on-callunpredictablefamily
Adriana Popescu

Adriana Popescu

Domestic helper, three households · 44

Commutes by bus and metro between private households in Nürnberg, minds mini-job limits, and cares for her mother-in-law on the side.

multi-sitecommutercare-duties
Diana Neubert

Diana Neubert

Content moderator · 26

Queue pressure and distressing content in Essen; the job follows her home into a young relationship.

queue-pressureemotional-labourscreen-work
Tobias Mertens

Tobias Mertens

IT administrator · 43

Server operations with on-call duty and a migration running in Wolfsburg; the ticket queue fills faster than he can empty it.

on-callticket-queueit-ops
Nadja Kowal

Nadja Kowal

Debt counsellor · 44

Case files, crisis conversations and tightly packed appointments in Dortmund; pauses vanish into other people’s emergencies.

emotional-labourback-to-backpublic-service
Ali Hassan

Ali Hassan

Falafel-shop owner · 33

Plates hundreds of meals a day for other people; eats his own standing up — leftovers, mid-afternoon.

hospitalitysix-day-weekno-breaks
Markus Steiner

Markus Steiner

Police officer, patrol duty · 38

Rotating patrol shifts; meals follow the callout board — often a petrol station after midnight.

shift-workunplannableyoung-family
Holger Renz

Holger Renz

Waterworks technician · 59

On call for burst mains in Kassel, hiking on a worn-out knee, while his wife carries the care for her mother.

on-callphysical-workcare-household
Greta Noergaard

Greta Noergaard

Wind-farm dispatcher · 38

Control-room shifts in Husum: fault alerts, turbine schedules and North Sea weather decide when she eats.

control-roomshift-workweather-driven
Erik Sjoeberg

Erik Sjoeberg

Ferry engineer · 58

Engine-room watches on the Kiel ferries — weather windows, machine noise, and meals in the shift cabin.

maritimeshift-workconfined-breaks
Ilona Seifert

Ilona Seifert

Florist · 63

Early wholesale market runs in Erfurt, chilled stock to manage and regulars who expect her at the counter.

early-startsretailcraft
Deniz Arslan

Deniz Arslan

Emergency dispatcher · 38

Hears crises by the minute in a Cologne control centre; plans meals around headset breaks and prayer times.

control-roomhigh-stakesprayer-times
Piotr Lewandowski

Piotr Lewandowski

Drywall installer, on assembly · 49

Week-long site postings around Magdeburg: guesthouse rooms, a microwave in the site container, and a daily call with his son.

on-the-roadsite-workremote-family
Judith Kramer

Judith Kramer

Notary · 46

Notarisations and statutory deadlines in Münster, with the family’s care logistics coordinated between appointments.

deadline-drivencare-coordinationdesk-meals
Friedhelm Lange

Friedhelm Lange

Retiree, club chairman · 68

Widowed eight months ago; cooking for himself for the first time in his life — food is duty and grief at once.

cooking-noviceliving-aloneretiree
Esra Kaplan

Esra Kaplan

Sheltered-workshop instructor · 36

Production targets and personal support collide in her Bielefeld workshop; migraines and the daycare pickup frame the day.

care-workmigrainedaycare-windows
Maximilian von Arnim

Maximilian von Arnim

Management consultant · 45

Monday-to-Thursday at the client, hotel weeks; expense-account dinners, and the weight creeping up for two years.

travel-weeksexpense-dinnersgood-intentions
Silke Mattern

Silke Mattern

Special-needs educator · 44

Rotating shifts in a Trier residential group, de-escalation work, and a partner away on assembly jobs.

shift-workemotional-laboursolo-evenings
Marlene Beck

Marlene Beck

Theatre stage manager · 47

Calls the shows in Hamburg: rehearsal schedules by day, performances by night, the whole ensemble on her headset.

evening-worksplit-dayscoordination
Timo Schade

Timo Schade

E-sports coach · 29

Afternoon and evening sessions at a Rostock youth centre; dinner windows are the first thing the training plan eats.

evening-workyouth-workgaming
Livia Schenk

Livia Schenk

Game QA tester · 28

Bug bashes and release crunches in Düsseldorf — long screen days where lunch slips between test passes.

release-crunchscreen-workdeadline-driven

02The open catalog

Browse every persona on data.sonaloop.com.

The 311-strong catalog lives in the open — each persona with their profile, calendar and the memories they’ve accumulated living their days. Read it, search it, and pull the panel you need into a council over MCP.

Open the catalog

From the public sonaloop-data catalog — a German everyday-eating panel, refreshed as the personas live new days. Profiles are synthetic and must be validated against real customer evidence; the full library (lived memories included) connects over MCP.