01Best for
Churn diagnosis, retention bets, win-back messaging.
Output
Churn reasons grouped by theme, with severity and which are addressable.
Best for
Retention roadmaps, save-flows, pricing-driven churn checks.
Grounding
Each persona carries a concrete churn story — reason, tenure, and where they went.
Anti-pattern
No survivor bias — the panel is built from the ones who left, not the fans.
The loop
Convene the churned
Personas spanning distinct churn reasons, tenures and destinations.
Reconstruct the exit
What broke, when it broke, and what they switched to — per persona.
Red-team retention
A falsification council argues your retention story against their reasons.
Synthesize
The addressable reasons, ranked — and the fix each one actually needs.
02How it works
Runs through Lean / Jobs-to-be-Done.
A job is the outcome you buy; underneath, the run follows a proven framework and reaches for one move at a time. Churn Reasons runs through Lean / Jobs-to-be-Done, using council, red-team along the way — and it won’t converge until the panel below has weighed in.
The formats
Coverage
At least 4 personas, spanning churn-reason · tenure · current-alternative. A focused continuous-discovery job: cover distinct churn reasons and where they switched to, then red-team your retention story against them.