01Best for
Setting a price, testing tiers, finding value fences.
Output
Acceptable range, value fences, and the objections that bound them.
Best for
New pricing, packaging/tier tests, discount and anchor checks.
Grounding
Each reaction ties to the persona’s budget reality and alternatives.
Anti-pattern
No anchoring to your target price — the council resists the Pollyanna “sure, fine”.
The loop
Set the offer
Describe the product, tier and price points to react to.
Sensitivity sweep
Too cheap / bargain / getting expensive / too expensive, per persona.
Value fences
What would justify more, what breaks the deal — surfaced as tension.
Synthesize
A defensible range and the objections to design around.
02How it works
Runs through Lean / Jobs-to-be-Done.
A job is the outcome you buy; underneath, the run follows a proven framework and reaches for one move at a time. Pricing / Price-Sensitivity runs through Lean / Jobs-to-be-Done, using council, head-to-head, red-team along the way — and it won’t converge until the panel below has weighed in.
The formats
Coverage
At least 4 personas, spanning willingness-to-pay · budget-authority · current-alternative. The panel spans low-to-high willingness-to-pay and includes the budget holder; a head-to-head on price points plus a red-team of the value story exposes the sensitivity curve.