01The falsification move — for decisions that must survive attack
One move inside a run.
A council that argues the case against you.
- Stress a pricing or positioning bet before it’s expensive
- Hear the strongest objection while it’s still cheap to fix
- Get the case-against grouped by theme and severity — optionally beside the case-for
- Walk into the room with the counter-arguments ready
02On the record
It disagrees with you — with quotes.
“The new tier removes the one feature my team actually pays for. That’s a churn trigger, not an upsell.”
“Per-seat pricing punishes exactly the teams you want expanding. I’d cap it.”
““AI-powered” reads as risk to my security team. Lead with local-first or you lose us at review.”
What you get
The case against — structured.
Concrete objections grouped by theme: how many personas raise each blocker, the worst severity, and the case-for beside it when you ask for both.
Who balks, why, and how badly
03Inside a run
The jobs that reach for it.
04Get it
Three ways to run it.
05Questions
Won’t it just be negative about everything?
The lenses are adversarial but the objections must be concrete and grounded in each persona’s context — and you can run it with both stances to get the case-for and case-against on the same question.