01Best for
Human-centered design when you want empathy-first divergence and rapid prototype testing.
Shape
A single fan → waist → fan → waist micro-cycle.
Best for
Fast, empathy-led concept work with a tested prototype.
Anchor
A single Point-of-View statement: user + need + insight.
Engine
Loops Prototype & Test back to Ideate until requirements firm up.
Diverge → converge
01
Understand & Observe
Build empathy: observe and surface user needs, contexts and frictions broadly.
02
Define POV
Consolidate observations into a single Point-of-View statement — user + need + insight.
03
Ideate
Generate many diverse solution concepts; build a prototype for the most promising.
04
Prototype & Test
Personas use the prototype; gather feedback and converge to refined requirements.
02Run it for