Solution · A/B test

Ship the right variant — with a verdict per segment.

Freeze the variants, stamp one hypothesis and a success metric before anyone sees them, then put both in front of a segment-diverse panel. You get the winner overall and per segment — with margins and abstentions — not one blended number that hides who the loser still wins.

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01Best for

Variant decisions: copy, flows, designs, packaging — before you spend traffic.

Output

A segmented verdict: winner overall and per segment, with margin and abstentions.

Best for

Landing pages, onboarding flows, feature framings, packaging variants.

Grounding

Variant order is randomized per persona — a position-bias guard, recorded with the result.

Anti-pattern

No post-hoc rationalisation — the hypothesis and success metric are stamped before exposure.

The loop

01

Freeze the variants

Every option is fixed before any persona sees it — a changed variant is a new test.

02

Stamp the hypothesis

One falsifiable bet and its success metric, recorded before exposure.

03

Force the preference

Randomized order per persona, then a forced choice with intensity — a genuine “torn” counts as an abstention.

04

Segment the verdict

Winner overall and per segment, with margins — then a red-team argues against the winner before you ship it.

02How it works

Runs through Lean / Jobs-to-be-Done.

A job is the outcome you buy; underneath, the run follows a proven framework and reaches for one move at a time. A/B Test runs through Lean / Jobs-to-be-Done, using head-to-head, prototype test, red-team along the way — and it won’t converge until the panel below has weighed in.

Coverage

At least 4 personas, spanning segment · current-alternative · buying-stage. Segment-diverse by design: the verdict is per-segment, so the panel spans every segment the variants could split — four personas minimum, no segment owning the panel.