01Explore
Where do you want to dig in?
Personas
The synthetic customers you can convene — with memory and a method.
Design system
One published design language — tokens, type, icons and films — behind every Sonaloop surface.
API
The hosted MCP server behind every council — 260 tools, the protocol and auth, documented in the open.
Solutions
The jobs to be done: positioning, pricing, demand/JTBD, ideation, discovery, churn, A/B tests.
How it works
The engine under every job: frameworks (Double Diamond, d.school, Lean) and formats (council, prototype test, head-to-head, red-team).
Blog
Essays, product notes and changelog highlights in one editorial hub.
Webinars
Live working sessions and recordings.